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Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships.It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
More data (including some of the CEO's emails) was released on August 20, 2015.
The release included data from customers who had previously paid a $19 fee to Ashley Madison to supposedly have their data deleted.
In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.Any follow-up messages between the two members are free after the communication has been initiated.Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.The site allows users to hide their account profiles for free.Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.Ashley Madison had over 70,000 bots sending fake female messages to male users.