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Magazine article on online dating

Dating sites are only as good as their ability to make matches.

And how they go about making those matches can be very different. D., is a professor at the Harvard Business School who was on the scientific advisory board of Ok Cupid.“They are all matching on obvious stuff, like age range," he says, "but they vary a good amount on how they consider other factors that might affect compatibility.”Sound vague? Online dating companies keep their proprietary algorithms closely guarded.

So it's difficult for academics to figure out which ones do best.

In a 2013 article in The New York Times, e Harmony’s senior research scientist at the time, Gian C.

Gonzaga, said that the company focused on factors such as the degree of sexual and romantic passion, the level of extroversion, and the importance of spirituality in making matches.

Ok Cupid, which was founded by four Harvard math majors, uses its own questions and those generated by members to make compatible matches based on how much users have in common.

The questions are often quirky and can be oddly revealing, like “Do you often find yourself wanting to chuck it all and go live on a sailboat? Instead, choose a site or an app based on the approach that makes the most sense to you. Shopping links are provided by e Bay Commerce Network and Amazon, which makes it easy to find the right product from a variety of online retailers.

”Location-based apps like Bumble, Grindr, and Tinder use a smartphone’s GPS to find potential mates in a specific radius. Clicking any of the links will take you to the retailer's website to shop for this product.

Please note that Consumer Reports collects fees from both e Bay Commerce Network and Amazon for referring users.

We use 100% of these fees to fund our testing programs.

For 80 years, Consumer Reports has been testing products and working to create a fairer, safer, and healthier marketplace.

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